Why Money Magic exists
Wondering when is the right time to coach your kid on money decisions?
Not another worksheet. Every spend your child logs ties back to a lesson, delivered as a daily nugget through a fun game — while you talk it through, together.
Meet Kubi — your friendly money guide.
1The problem
Kids learn money by watching. That's gotten quieter.
Cash used to teach out loud — counting change, hearing a trade-off said aloud. A tap doesn't. The evidence backs this up as a real problem, not a hunch.
of parents, in a survey of 600 Indian teens and their parents, believed their children lacked adequate money-management knowledge.
livemintof teens wanted to learn about digital payments — but only 22% felt confident actually using them.
livemintIt's especially urgent now: Indian children increasingly encounter UPI, online shopping, gaming purchases, influencer marketing and easy-credit messaging before they understand budgeting, saving or risk. India's national financial-education strategy explicitly names children as a target segment, and recommends school content, practical activities, digital delivery and learning by doing — ncfe.org.
Money's gone invisible
A tap replaces counting cash — the decision behind it never surfaces.
Trade-offs go unspoken
Real trade-offs happen weekly. Almost none get said out loud.
Kids only hear "no"
Without the reasoning, a child learns compliance instead of judgment.
"200 real trade-offs by age 12 build sharper instincts than 20 memorized definitions."
Not more curriculum. Just the conversation you're already half-having.
2Benefits
Financial literacy needs to feel like real learning, not another chore.
Real day-to-day decisions
Experiential learning over rote worksheets
Need vs. want sorting
Life skills within holistic development
Daily lessons and level roadmap
Stage-wise, age-appropriate pacing
Quizzes, streaks and badges
Competency-based over exam-based assessment
Parent conversation starters
Community and family involvement in learning
Savings goals and family budgets
Lifelong money-management competence
What Money Magic makes possible
- Help your child manage pocket money independently.
- Teach your child to budget, save and spend safely in 10 minutes a week.
- A safe practice environment for UPI, online spending and scams.
- Turn everyday family spending into money-learning activities.
- Build money habits before your child gets their first bank account.
3What's inside
40 mini-courses to grow into, and six everyday tools that bring it home.
Here's exactly what your child explores, and how you stay in the loop.
40 mini-courses and counting — story-driven, game-based, split across five deep-dive worlds. Every real spend your child logs surfaces a matching lesson, so learning arrives in daily nuggets, not a syllabus.
Age-adapted for two groups — 6 to 10, and additional modules for age 10 onwards — so every lesson matches how your child actually thinks about money at their stage.
Coin Kingdom
6 lessonsWhere money comes from, and how it's changed over time.
Topics covered: What is money, What kind of money person are you?, Evolution of money, Types of money, Know your note, What is money management
Wishing Well Woods
6 lessonsNeeds, wants, income, and saving before spending.
Topics covered: Needs & wants, Delayed purchase, What is income, What forms income for parents, What are savings, How do your parents save
Budget Bazaar
11 lessonsHousehold expenses and budgeting, building up to planning your own birthday party.
Topics covered: What are expenses, Types of expenses in the house, Utility bills, Savings goals, Importance of tracking expenses, What is a household budget, Who makes the budget at home, How your home budget looks, What is your budget, What budgeting rule do your parents use, Budget for your birthday party
Wealth Watchtower
9 lessonsAssets, banks and what it actually means to be wealthy.
Topics covered: What is an asset, What is a liability, What is wealth, What is a bank, What does a bank do, Why do we need banks, Reserve Bank of India, Types of banks, Can kids have savings accounts
Digital Wizard Tower
8 lessonsUPI, cards, ATMs and the practical side of digital money.
Topics covered: What is a PAN card, What is UPI, Digital wallet & examples, What is a credit card, What is a debit card, What is an ATM, What is a cheque, Online transfer — NEFT, RTGS
Plus 8 bonus courses and counting, on top of the five worlds above.
Six everyday tools
The family toolkit that brings every lesson back home.
Coin Purse
Logs spending as "need" or "want" — each entry attached to the lesson it comes from.
Budget
A simple spending plan by category, used-vs-planned at a glance.
Summary
Weekly and monthly charts — kids start reading their spending like a statement.
Rewards
Badges, streaks and levels, in one place your child checks in on.
Parent Home view
Log the whole family's expenses together — your child's progress and your household budget, side by side.
Daily talking point
A daily learning nugget, delivered as a fun game, tied to something already happening at home.
Get started
The right time is now.
Try the prototype, tell us what you think, and register for full access — before your child's next "can I have this?"
No payment now — this is just pre-launch registration
Register today to lock in ₹499/year (₹42/month) once the full solution launches, instead of the regular ₹999/year (₹83/month).
4Who's behind this
Built for parents, by parents.
Mapaaurhum Money Magic is ideated by Mapaaurhum Technologies. Mapaaurhum was founded by an NSIT and SP Jain alumna and mother to a young son, out of her own search for better parenting tools that actually made life easier.
We're always open to hearing from parents — if there's something you wish technology did better for your family, we want to know. Write to us at customer.support@mapaaurhum.com.
Real money management isn't read. It's lived — by you and your child, together.
Money Magic
Money Magic is Mapaaurhum's financial literacy app for kids, helping Indian families navigate real money decisions together.